The Resource Asian business leaders, Viveca Chan and WE Worldwide Partners

Asian business leaders, Viveca Chan and WE Worldwide Partners

Label
Asian business leaders, Viveca Chan and WE Worldwide Partners
Title
Asian business leaders
Title part
Viveca Chan and WE Worldwide Partners
Title variation
Viveca Chan and WE Worldwide Partners
Contributor
Subject
Language
eng
Summary
WE Worldwide Partners, a start up advertising venture focusing on China market, is at a crucial point in its expansion strategy. Viveca Chan, the visionary force behind WE's conception, has to evaluate the viability of WE's business model and growth strategy in the fast-moving and dynamic China market. The volume explores how WE can position itself as "the third force" in a market dominated by the international advertising agencies, on one hand, and crowded by the small, local independent agencies, on the other
Cataloging source
UtOrBLW
Characteristic
videorecording
Date time place
Originally produced by University of Hong Kong in 2007
Runtime
22
Technique
live action
Label
Asian business leaders, Viveca Chan and WE Worldwide Partners
Link
http://cuyahogalibrary.kanopystreaming.com/node/60327
Instantiates
Publication
Note
Title from title frames
Antecedent source
unknown
Carrier category
online resource
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Control code
1kanocm01060326
Dimensions
unknown
Extent
1 online resource (1 video file, approximately 22 min.)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
  • computer
  • video
Media MARC source
  • rdamedia
  • rdamedia
Medium for sound
other
Other physical details
digital, .flv file, sound
Publisher number
1060326
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System details
Mode of access: World Wide Web
Video recording format
other
Label
Asian business leaders, Viveca Chan and WE Worldwide Partners
Link
http://cuyahogalibrary.kanopystreaming.com/node/60327
Publication
Note
Title from title frames
Antecedent source
unknown
Carrier category
online resource
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Control code
1kanocm01060326
Dimensions
unknown
Extent
1 online resource (1 video file, approximately 22 min.)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
  • computer
  • video
Media MARC source
  • rdamedia
  • rdamedia
Medium for sound
other
Other physical details
digital, .flv file, sound
Publisher number
1060326
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System details
Mode of access: World Wide Web
Video recording format
other

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