Coverart for item
The Resource Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks), by Dave Kerpen

Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks), by Dave Kerpen

Label
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks)
Title
Likeable social media
Title remainder
how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks)
Statement of responsibility
by Dave Kerpen
Creator
Subject
Language
eng
Summary
Kerpen, the CEO of Likeable Media marketing, demonstrates the value of listening to customers through social media websites, targeting a narrow market, thinking like the consumer, being transparent and engaging customers authentically. Examples illustrate how companies have shared stories about product development on Facebook, answered customer questions on Twitter, and built a positive reputation through free advice articles. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
Cataloging source
DLC
Index
no index present
Literary form
non fiction
Label
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks), by Dave Kerpen
Instantiates
Publication
Copyright
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 39
  • Chapter 4
  • Invite Your Customers to Be Your First Fans
  • 51
  • Chapter 5
  • Engage: Create True Dialogue with, and Between, Your Customers
  • 63
  • Chapter 6
  • Respond Quickly to Ail Bad Comments
  • 75
  • Chapter 1
  • Chapter 7
  • Respond to the Good Comments, Too
  • 85
  • Chapter 8
  • Be Authentic
  • 95
  • Chapter 9
  • Be Honest and Transparent
  • 107
  • Chapter 10
  • Listen First, and Never Stop Listening
  • Should You Ask a Lot of Questions?
  • 117
  • Chapter 11
  • Provide Value (Yes, for Free!)
  • 129
  • Chapter 12
  • Share Stories (They're Your Social Currency!)
  • 141
  • Chapter 13
  • Inspire Your Customers to Share Stories
  • 13
  • 153
  • Chapter 14
  • Integrate Social Media into the Entire Customer Experience
  • 165
  • Chapter 15
  • Use Social Network Ads for Greater Impact
  • 175
  • Chapter 16
  • Admit When You Screw Up, Then Leverage Your Mistakes
  • 187
  • Chapter 2
  • Chapter 17
  • Consistently Deliver Excitement, Surprise, and Delight
  • 199
  • Chapter 18
  • Don't Sell! Just Make It Easy and Compelling for Customers to Buy
  • 209
  • Way Beyond "Women 25 to 54": Define Your Target Audience Better than Ever
  • 25
  • Chapter 3
  • Think-and Act-Like Your Consumer
Control code
6ocm92290357
Dimensions
23 cm
Extent
x, 260 pages:
Isbn
9780071762342
Isbn Type
(alk. paper)
Lccn
2011008764
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations;
Label
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks), by Dave Kerpen
Publication
Copyright
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 39
  • Chapter 4
  • Invite Your Customers to Be Your First Fans
  • 51
  • Chapter 5
  • Engage: Create True Dialogue with, and Between, Your Customers
  • 63
  • Chapter 6
  • Respond Quickly to Ail Bad Comments
  • 75
  • Chapter 1
  • Chapter 7
  • Respond to the Good Comments, Too
  • 85
  • Chapter 8
  • Be Authentic
  • 95
  • Chapter 9
  • Be Honest and Transparent
  • 107
  • Chapter 10
  • Listen First, and Never Stop Listening
  • Should You Ask a Lot of Questions?
  • 117
  • Chapter 11
  • Provide Value (Yes, for Free!)
  • 129
  • Chapter 12
  • Share Stories (They're Your Social Currency!)
  • 141
  • Chapter 13
  • Inspire Your Customers to Share Stories
  • 13
  • 153
  • Chapter 14
  • Integrate Social Media into the Entire Customer Experience
  • 165
  • Chapter 15
  • Use Social Network Ads for Greater Impact
  • 175
  • Chapter 16
  • Admit When You Screw Up, Then Leverage Your Mistakes
  • 187
  • Chapter 2
  • Chapter 17
  • Consistently Deliver Excitement, Surprise, and Delight
  • 199
  • Chapter 18
  • Don't Sell! Just Make It Easy and Compelling for Customers to Buy
  • 209
  • Way Beyond "Women 25 to 54": Define Your Target Audience Better than Ever
  • 25
  • Chapter 3
  • Think-and Act-Like Your Consumer
Control code
6ocm92290357
Dimensions
23 cm
Extent
x, 260 pages:
Isbn
9780071762342
Isbn Type
(alk. paper)
Lccn
2011008764
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations;

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