Coverart for item
The Resource LinkedIn for business : how advertisers, marketers, and salespeople get leads, sales, and profits from LinkedIn, Brian Carter

LinkedIn for business : how advertisers, marketers, and salespeople get leads, sales, and profits from LinkedIn, Brian Carter

Label
LinkedIn for business : how advertisers, marketers, and salespeople get leads, sales, and profits from LinkedIn
Title
LinkedIn for business
Title remainder
how advertisers, marketers, and salespeople get leads, sales, and profits from LinkedIn
Statement of responsibility
Brian Carter
Creator
Subject
Language
eng
Summary
  • Increase Your LinkedIn Leads, Sales, and Profits: Attract Higher-Quality Leads, Market More Effectively, Boost Your Sales
  • This book delivers a complete system for profiting from LinkedIn. Top social media marketer Brian Carter shows you how to use LinkedIn to supercharge your existing business-to-business marketing, advertising, and sales processes, generate more qualified leads, and build sales in powerful new ways! Through case studies, Carter reveals how innovative businesses of all types are achieving amazing results with LinkedIn and teaches specific, actionable lessons you can apply right now. Whether you're an advertising expert, content marketer, sales professional, PR pro, B2B executive, or social media specialist, LinkedIn offers you far more power than you may realize-and this book will help you leverage all of it!
  • You'll Learn how to
  • Identify the fastest, easiest ways to profit from LinkedIn
  • Apply today's 15 most valuable Internet marketing principles to your LinkedIn presence
  • Network for dollars, with this book's proven six-step relationship-building process
  • Find hot prospects through quick LinkedIn prospecting and introductions
  • Use LinkedIn as a "passive prospecting platform": Generate more leads without more work!
  • Attract "mega-leads" through LinkedIn Answers, Events, and Groups
  • Strengthen brand awareness and spread key messages
  • Leverage content marketing (infographics and more) to boost brand awareness and generate more leads
  • Accelerate your sales cycle with LinkedIn
  • Improve your lead funnel and ensure that prospects are qualified before they talk to salespeople
  • Establish efficient weekly LinkedIn marketing routines
  • Optimize LinkedIn ad campaigns to maximize clicks, leads, and sales Book jacket
Cataloging source
DLC
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Label
LinkedIn for business : how advertisers, marketers, and salespeople get leads, sales, and profits from LinkedIn, Brian Carter
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Part V
  • Conclusions
  • Part I
  • LinkedIn for Business
  • Part II
  • LinkedIn Marketing
  • Part III
  • LinkedIn Advertising
  • Part IV
  • LinkedIn Sales
Control code
7ocm95353924
Dimensions
23 cm
Extent
xiii, 252 pages
Isbn
9780789749680
Lccn
2012021628
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Label
LinkedIn for business : how advertisers, marketers, and salespeople get leads, sales, and profits from LinkedIn, Brian Carter
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Part V
  • Conclusions
  • Part I
  • LinkedIn for Business
  • Part II
  • LinkedIn Marketing
  • Part III
  • LinkedIn Advertising
  • Part IV
  • LinkedIn Sales
Control code
7ocm95353924
Dimensions
23 cm
Extent
xiii, 252 pages
Isbn
9780789749680
Lccn
2012021628
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations

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