Coverart for item
The Resource Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history, David Meerman Scott & Brian Halligan ; [photographs by Jay Blakesberg]

Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history, David Meerman Scott & Brian Halligan ; [photographs by Jay Blakesberg]

Label
Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history
Title
Marketing lessons from the Grateful Dead
Title remainder
what every business can learn from the most iconic band in history
Statement of responsibility
David Meerman Scott & Brian Halligan ; [photographs by Jay Blakesberg]
Creator
Contributor
Subject
Language
eng
Summary
"The Grateful Dead broke almost every rule in the music industry book...By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, 'Marketing Lessons from the Grateful Dead' gives you key innovations...you can apply to your business..."--back cover
Cataloging source
BTCTA
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
Label
Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history, David Meerman Scott & Brian Halligan ; [photographs by Jay Blakesberg]
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (page 159)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
6ocm10833060
Dimensions
19 cm
Extent
xxv, 163 pages
Isbn
9780470900529
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Label
Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history, David Meerman Scott & Brian Halligan ; [photographs by Jay Blakesberg]
Publication
Copyright
Bibliography note
Includes bibliographical references (page 159)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
6ocm10833060
Dimensions
19 cm
Extent
xxv, 163 pages
Isbn
9780470900529
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations

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