Coverart for item
The Resource Social networking for business success, Miriam Salpeter and Hannah Morgan

Social networking for business success, Miriam Salpeter and Hannah Morgan

Label
Social networking for business success
Title
Social networking for business success
Statement of responsibility
Miriam Salpeter and Hannah Morgan
Creator
Contributor
Subject
Language
eng
Summary
If you want to start a new business or grow an existing one, Social Networking for Business Success includes all of the tools you need to create and maintain a vibrant social media presence for you and your company. This book teaches you how to demonstrate your expertise, grow your network of potential customers and clients, and get involved in a supportive online community that can lead to a successful, income-generating business. Filled with resources and ideas, this book will inspire experienced and new social media users to use the Internet to grow their businesses. Inside, you will learn how to: Connect with people you don't know and convince them to reach for their wallets. Inspire trust, build partnerships, and make more money. Market and advertise your business without spending a dime. Leverage small details that make big differences in online searches. Look smarter than your competition and make the best use of your limited time. Book jacket
Cataloging source
DLC
Index
no index present
Literary form
non fiction
Label
Social networking for business success, Miriam Salpeter and Hannah Morgan
Instantiates
Publication
Copyright
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Introduction -- Why starting your own business makes sense : times (and the workforce), they are a-changin' -- Traits and characteristics of successful business owners : how do you rank? -- What social media does for your business -- How to identify and use keywords -- Search engine optimization (SEO) for the non-technical -- Research the competition -- How to market your brand or your "VIV-id" via social media -- Naming your company -- How to choose the best social networks for your business -- Sharing, disclosure, and transparency in today's online economy -- Create your website and choose the right way to sell your products online -- Creating a branded bio : how to tell your business's story -- How to market your business -- Paid advertising -- Free and low-cost ways to get visibility -- Use online tools to create connections that last -- How to create buzz for your business -- Referral partnerships -- Staying organized via effective goal setting -- Social sharing : tools and applications -- Word of mouth on the web -- Monitoring your activity: tools and tips -- Conclusion -- Appendix -- Bonus chapter 1: selected businesses that fit the second income model -- Bonus chapter 2: what business model is right for you? -- Bonus chapter 3: the legal and financial stuff
Control code
8ocm49510083
Dimensions
23 cm
Extent
xiv, 385 pages
Isbn
9781576859285
Lccn
2013023027
Media category
unmediated
Media MARC source
rdamedia
Label
Social networking for business success, Miriam Salpeter and Hannah Morgan
Publication
Copyright
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Introduction -- Why starting your own business makes sense : times (and the workforce), they are a-changin' -- Traits and characteristics of successful business owners : how do you rank? -- What social media does for your business -- How to identify and use keywords -- Search engine optimization (SEO) for the non-technical -- Research the competition -- How to market your brand or your "VIV-id" via social media -- Naming your company -- How to choose the best social networks for your business -- Sharing, disclosure, and transparency in today's online economy -- Create your website and choose the right way to sell your products online -- Creating a branded bio : how to tell your business's story -- How to market your business -- Paid advertising -- Free and low-cost ways to get visibility -- Use online tools to create connections that last -- How to create buzz for your business -- Referral partnerships -- Staying organized via effective goal setting -- Social sharing : tools and applications -- Word of mouth on the web -- Monitoring your activity: tools and tips -- Conclusion -- Appendix -- Bonus chapter 1: selected businesses that fit the second income model -- Bonus chapter 2: what business model is right for you? -- Bonus chapter 3: the legal and financial stuff
Control code
8ocm49510083
Dimensions
23 cm
Extent
xiv, 385 pages
Isbn
9781576859285
Lccn
2013023027
Media category
unmediated
Media MARC source
rdamedia

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