Coverart for item
The Resource The Real Mad Men : the Renegades of Madison Avenue and the Golden Age of Advertising

The Real Mad Men : the Renegades of Madison Avenue and the Golden Age of Advertising

Label
The Real Mad Men : the Renegades of Madison Avenue and the Golden Age of Advertising
Title
The Real Mad Men
Title remainder
the Renegades of Madison Avenue and the Golden Age of Advertising
Creator
Subject
Language
eng
Summary
Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the '60s. AMC's award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as portrayed in the series, these creative people were the stars of the real Madison Avenue. Their innate eccentricity, vanity, and imagination meant their behavior and
Cataloging source
EBLCP
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
Label
The Real Mad Men : the Renegades of Madison Avenue and the Golden Age of Advertising
Link
http://ebcd.cuyahogalibrary.org/ContentDetails.htm?ID=F9169F7E-DA0D-4C11-8F78-CF2AE20ED703
Instantiates
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Foreword; How true is Mad Men?; Prologue; 1 The Story So Far; 2 A Growing Respect; 3 The Unlikely Hero; 4 Lighting the Touchpaper; 5 Thinking Small; 6 The Word Spreads; 7 Avis v Hertz; 8 Changing Times; 9 Thinking Big; 10 Women of the Avenue; Epilogue; Bibliography; Acknowledgments and Credits; Index
Control code
7ocm92687549
Dimensions
unknown
Extent
1 online resource (225 pages)
Form of item
online
Isbn
9780762442430
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
f9169f7e-da0d-4c11-8f78-cf2ae20ed703
Specific material designation
remote
Label
The Real Mad Men : the Renegades of Madison Avenue and the Golden Age of Advertising
Link
http://ebcd.cuyahogalibrary.org/ContentDetails.htm?ID=F9169F7E-DA0D-4C11-8F78-CF2AE20ED703
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Foreword; How true is Mad Men?; Prologue; 1 The Story So Far; 2 A Growing Respect; 3 The Unlikely Hero; 4 Lighting the Touchpaper; 5 Thinking Small; 6 The Word Spreads; 7 Avis v Hertz; 8 Changing Times; 9 Thinking Big; 10 Women of the Avenue; Epilogue; Bibliography; Acknowledgments and Credits; Index
Control code
7ocm92687549
Dimensions
unknown
Extent
1 online resource (225 pages)
Form of item
online
Isbn
9780762442430
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
f9169f7e-da0d-4c11-8f78-cf2ae20ed703
Specific material designation
remote

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