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The Resource The complete idiot's guide to Facebook marketing, by John Wayne Zimmerman and Damon Brown

The complete idiot's guide to Facebook marketing, by John Wayne Zimmerman and Damon Brown

Label
The complete idiot's guide to Facebook marketing
Title
The complete idiot's guide to Facebook marketing
Statement of responsibility
by John Wayne Zimmerman and Damon Brown
Title variation
  • Complete idiot's guide
  • Facebook marketing
Creator
Contributor
Subject
Language
eng
Summary
Zimmerman, who works in interactive marketing, and Brown, an author of several tech guides and other books, show readers how to use Facebook to promote their business. They detail how to create a Facebook plan, how campaigns differ online, and how to get a business page started; how to integrate Facebook into a marketing plan, including determining cost effectiveness, the niche, and the public image/voice; different types of business pages, how to build relationships, and which visitors to attract; how to keep them coming back through events and pictures, viral videos, interactive games, news feeds, apps, and fan maintenance; how to use measurement and sales tools, including Facebook Places; and advanced strategies, such as creating a marketing team, finding a consultant, and maintaining and strengthening the business image to make it likeable. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)
Cataloging source
BTCTA
Illustrations
illustrations
Index
index present
Literary form
non fiction
Label
The complete idiot's guide to Facebook marketing, by John Wayne Zimmerman and Damon Brown
Instantiates
Publication
Copyright
Note
  • Includes index
  • "Power up your social media strategy on the world's largest platform"--Cover
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
7ocm29341506
Dimensions
23 cm
Extent
xvii, 317 pages
Isbn
9781615641543
Lccn
2011936718
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Label
The complete idiot's guide to Facebook marketing, by John Wayne Zimmerman and Damon Brown
Publication
Copyright
Note
  • Includes index
  • "Power up your social media strategy on the world's largest platform"--Cover
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
7ocm29341506
Dimensions
23 cm
Extent
xvii, 317 pages
Isbn
9781615641543
Lccn
2011936718
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations

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