Coverart for item
The Resource The king of Madison Avenue : David Ogilvy and the making of modern advertising, Kenneth Roman

The king of Madison Avenue : David Ogilvy and the making of modern advertising, Kenneth Roman

Label
The king of Madison Avenue : David Ogilvy and the making of modern advertising
Title
The king of Madison Avenue
Title remainder
David Ogilvy and the making of modern advertising
Statement of responsibility
Kenneth Roman
Title variation
David Ogilvy and the making of modern advertising
Creator
Subject
Genre
Language
eng
Summary
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals
Biography type
individual biography
Cataloging source
DLC
Illustrations
  • illustrations
  • plates
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Label
The king of Madison Avenue : David Ogilvy and the making of modern advertising, Kenneth Roman
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [249]-271) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 3
  • Making of a Salesman
  • 35
  • 4
  • Who Was Mather?
  • 45
  • 5
  • Lucre in America
  • 55
  • 6
  • Introduction: The King of Madison Avenue
  • Farmer and the Spy
  • 69
  • 7
  • Big Ideas
  • 83
  • 8
  • Philosopher Kings
  • 113
  • 9
  • True Church
  • 1
  • 131
  • 10
  • King in His Castle
  • 155
  • 11
  • Megamergers and Megalomaniacs
  • 179
  • 12
  • A Disease Called Entertainment
  • 199
  • 1
  • 13
  • Burr of Singularity
  • 223
  • Afterword: (More) Unpublished David Ogilvy
  • 235
  • An Eccentric Celtic Mixture
  • 11
  • 2
  • "I Failed Every Exam"
  • 23
Control code
2ocm56763859
Dimensions
25 cm
Edition
First edition.
Extent
xiv, 282 pages, 8 unnumbered pages of plates
Isbn
9781403978950
Lccn
2008040118
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Label
The king of Madison Avenue : David Ogilvy and the making of modern advertising, Kenneth Roman
Publication
Bibliography note
Includes bibliographical references (pages [249]-271) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 3
  • Making of a Salesman
  • 35
  • 4
  • Who Was Mather?
  • 45
  • 5
  • Lucre in America
  • 55
  • 6
  • Introduction: The King of Madison Avenue
  • Farmer and the Spy
  • 69
  • 7
  • Big Ideas
  • 83
  • 8
  • Philosopher Kings
  • 113
  • 9
  • True Church
  • 1
  • 131
  • 10
  • King in His Castle
  • 155
  • 11
  • Megamergers and Megalomaniacs
  • 179
  • 12
  • A Disease Called Entertainment
  • 199
  • 1
  • 13
  • Burr of Singularity
  • 223
  • Afterword: (More) Unpublished David Ogilvy
  • 235
  • An Eccentric Celtic Mixture
  • 11
  • 2
  • "I Failed Every Exam"
  • 23
Control code
2ocm56763859
Dimensions
25 cm
Edition
First edition.
Extent
xiv, 282 pages, 8 unnumbered pages of plates
Isbn
9781403978950
Lccn
2008040118
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations

Library Locations

  • Bay Village BranchBorrow it
    502 Cahoon Road, Bay Village, OH, 44140, US
    41.483485 -81.925143
  • Beachwood BranchBorrow it
    25501 Shaker Boulevard, Beachwood, OH, 44122, US
    41.480023 -81.497353
  • Berea BranchBorrow it
    7 Berea Commons, Berea, OH, 44017, US
    41.365417 -81.852933
  • Brecksville BranchBorrow it
    9089 Brecksville Road, Brecksville, OH, 44141, US
    41.314242 -81.625908
  • Brook Park BranchBorrow it
    6155 Engle Road, Brook Park, OH, 44142, US
    41.398961 -81.822208
  • Brooklyn BranchBorrow it
    4480 Ridge Road, Brooklyn, OH, 44144, US
    41.434584 -81.735896
  • Chagrin Falls BranchBorrow it
    100 East Orange Street, Chagrin Falls, OH, 44022, US
    41.433688 -81.389189
  • Cuyahoga County Public LibraryBorrow it
    Parma, OH, 44134, US
    41.402929 -81.697346
  • Fairview Park BranchBorrow it
    21255 Lorain Road, Fairview Park, OH, 44126, US
    41.444123 -81.855905
  • Garfield Heights BranchBorrow it
    5409 Turney Road, Garfield Heights, OH, 44125, US
    41.415980 -81.603165
  • Gates Mills BranchBorrow it
    1491 Chagrin River Road, Gates Mills, OH, 44040, US
    41.520518 -81.404415
  • Independence BranchBorrow it
    6361 Selig Drive, Independence, OH, 44131, US
    41.377420 -81.647054
  • Maple Heights BranchBorrow it
    5225 Library Lane, Maple Heights, OH, 44137, US
    41.418085 -81.569649
  • Mayfield BranchBorrow it
    500 SOM Center Road, Mayfield Village, OH, 44137, US
    41.556180 -81.440920
  • MetroHealth Service PointBorrow it
    2500 MetroHealth Drive, Cleveland, OH, 44109, US
    41.462588 -81.697468
  • Middleburg Heights BranchBorrow it
    15600 East Bagley Road, Middleburg Heights, OH, 44130, US
    41.372112 -81.807860
  • North Olmsted BranchBorrow it
    27403 Lorain Road, North Olmsted, OH, 44070, US
    41.413533 -81.924630
  • North Royalton BranchBorrow it
    5071 Wallings Road, North Royalton, OH, 44133, US
    41.331242 -81.721667
  • Olmsted Falls BranchBorrow it
    8100 Mapleway Drive, Olmsted Falls, OH, 44138, US
    41.374492 -81.910033
  • Orange BranchBorrow it
    31975 Chagrin Boulevard, Pepper Pike, OH, 44124, US
    41.459072 -81.453511
  • Parma BranchBorrow it
    6996 Powers Boulevard, Parma, OH, 44129, US
    41.383683 -81.732021
  • Parma Heights BranchBorrow it
    6206 Pearl Road, Parma Heights, OH, 44130, US
    41.393477 -81.760631
  • Parma-Snow BranchBorrow it
    2121 Snow Road, Parma, OH, 44134, US
    41.404912 -81.697401
  • Richmond Heights BranchBorrow it
    5235 Wilson Mills Road, Richmond Heights, OH, 44143, US
    41.539892 -81.491299
  • Solon BranchBorrow it
    34125 Portz Parkway, Solon, OH, 44139, US
    41.380120 -81.435601
  • South Euclid-Lyndhurst BranchBorrow it
    1876 South Green Road, South Euclid, OH, 44121, US
    41.509537 -81.520366
  • Southeast BranchBorrow it
    70 Columbus Road, Bedford, OH, 44146, US
    41.394488 -81.534121
  • Strongsville BranchBorrow it
    18700 Westwood Drive, Strongsville, OH, 44136, US
    41.316980 -81.832314
  • Warrensville Heights BranchBorrow it
    4415 Northfield Road, Warrensville Heights, OH, 44128, US
    41.441084 -81.526114
Processing Feedback ...