Coverart for item
The Resource We first : how brands and consumers use social media to build a better world, Simon Mainwaring

We first : how brands and consumers use social media to build a better world, Simon Mainwaring

Label
We first : how brands and consumers use social media to build a better world
Title
We first
Title remainder
how brands and consumers use social media to build a better world
Statement of responsibility
Simon Mainwaring
Title variation
How brands and consumers use social media to build a better world
Creator
Subject
Language
eng
Summary
A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases
Cataloging source
DLC
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Label
We first : how brands and consumers use social media to build a better world, Simon Mainwaring
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector
Control code
6ocm79929246
Dimensions
25 cm
Edition
First edition.
Extent
vi, 250 pages
Isbn
9780230110267
Lccn
2010048454
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Label
We first : how brands and consumers use social media to build a better world, Simon Mainwaring
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector
Control code
6ocm79929246
Dimensions
25 cm
Edition
First edition.
Extent
vi, 250 pages
Isbn
9780230110267
Lccn
2010048454
Media category
unmediated
Media MARC source
rdamedia
Media type code
n

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